Brand Toolkit

Design Tools

Building with Brand

Start here to create compelling and consistent TU designs.

As architects of opportunity we know constructing a powerful brand requires the right design tools. Choose from the many assets, files and templates available to help shape your next great TU communication or campaign.

Brand Marks

Brand Marks

Start with the most important assets in the TU toolbox. Well-branded materials are created when the university’s brand mark is properly applied. Be sure to double-check the dos and don’ts before you begin. You’ll be building pride and leveraging TU’s extraordinary momentum every time you use these trademarked emblems.

Templates

Basic Templates

Download basic document templates for word, powerpoint and more. Digital letterhead, presentation backgrounds and form starters are a few of the ready-to-use files you’ll find. Take advantage of these pre-built tools for any and all desktop publishing needs.

Customizable Templates

Make and create more complex communications the easy way with customizable templates. Thanks to LucidPress, a powerful online portal, you can access pre-approved TU designs and modify them for your needs. Build brochures, flyers, posters and more with consistency and convenience.

Graphic Elements

Graphic Elements

Ready to sink your claws into some tigertooth? Enhance any design with branded patterns inspired by Maryland’s state flag. Use these completely unique elements to build bold impact or more sophisticated subtlety. The creative uses are infinite, just like TU’s opportunities.

Fonts

Fonts

Say it with type. TU’s core fonts are ready to help inject personality and style to every one of your words. Build impactful headlines or design more detailed descriptions with recognizable typography. Proxima Nova and Kandal typefaces will do the branding for you.

Email Signatures

Email Signatures

End every message with a bit of brand. The email signature builder will ensure all your responses and replies are bold ones. Use the online tool to create or update your signature in a snap.

Brand Mark Signatures

Brand Mark Signatures

Distinct lockups are available for TU’s diverse divisions and departments. Find pre-built files for all versions of unit signatures. From formal to informal, get all the downloads you’ll need in one convenient place. Consult the brand mark signatures for how to use the various versions and how to properly build your unit’s identity within the TU brand.

Photography

Photography

TU’s Photo and Media Library holds tens of thousands of searchable photos for use in university communications. Original, high-resolution mages can be downloaded quickly for a variety of purposes. All university faculty and staff have access to the Photo and Media Library.

Visual Guidelines Brand Expertise