Brand Toolkit

Brand Transition

The time is now.

Our story is evolving.

It’s time our visual identity reflect Towson University’s extraordinary momentum. These changes affect the current institutional logo and identity. Now, all university branded materials need to reflect the university’s new brand.

In addition to a contemporary new brand mark, now is the time to refine and update your TU branded materials with strong and concise new brand messages. Below are tips and ways to ensure your brand updates are a successful.

Stephens Hall clock tower

Brand Consultations

Not sure where to start? The university’s brand team is here to help. Become a brand expert in your own right thanks to hands on help with messaging, writing, brand mark usage and new design tools. Schedule a brand consultation via email and a member of the university’s brand team will come to you for an in-person conversation, training or review of your unique brand needs.

Steps to Success

As you review items that should be created with the new TU identity, use these steps as a reference to ensure your materials are properly branded.

(1) What are the items that require branding?

Make a comprehensive list of all the items that will need to be created or updated. Think about things like digital assets, print collateral, promotional materials and signage.

(2) Start with the message.

Consider if what you’re communicating is on brand. The university’s new key messages and brand pillars are an important foundation to your branded materials. Before reviewing visual options, make sure your pieces are accurately reflecting TU’s identity with every word.

(3) Follow the visual guidelines.

When it comes to design, be bold, but also be aware of the rules. Visual guidelines have been created for each element of the university’s new brand. Proper use of brand marks, fonts and graphic elements are critical.

Items to Consider

TU has quite a bit of branded material. Your department may use anything from business cards to signs and t-shirts and e-mail signatures. Here are just some of the many things to brand effectively.

  • Digital Assets: Email signatures, online applications, PDFs, mobile apps, photos of people wearing the TU logo or featuring branded signage, electronic documents.
  • Print Materials: Brochures, fliers, posters, business cards, stationary, pamphlets and printed forms.
  • Signage: Retractable banners, staked signs, flags, plaques, window clings, vinyl signs and other banners.
  • Promotional Items: Tablecloths, tents, backdrops, t-shirts, floor mats and giveaways.

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