Brand Toolkit

Pillars

The Power of Three

The foundation of our brand has been built around three core concepts that set TU apart.

What is TU built on? We consulted you to find out. Extensive research and discussions with diverse groups both on and off campus helped us identify the core pillars of TU’s unique brand of success – Opportunity, Momentum and Mentorship.

Van Bokkelen Hall
Opportunity

Opportunity

We are opportunity creators. TU opens more doors for more people. Students have the chance to work alongside top faculty on research and real-world problem solving. There are numerous avenues available to gain experience directly in the community, through internships, civic engagement and community service. Students also have access to business networking and development through programs like the TU Incubator, a valuable resource for start-up ventures and collaborative partnerships.

Mentorship

Mentorship

TU’s academic excellence is directly tied to mentorship. Students here work closely and directly with dedicated faculty who are at the top of their fields. Our focus on building meaningful, one-on-one relationships and connections is a unique, valuable part of the TU experience. Professors, staff, coaches and other students all work together to create something greater. TU is built on connections – in the classroom, on the field, and across the globe.

Momentum

Momentum

Our momentum is yours. We are the fastest-growing university in Maryland, and TU is investing nearly $700 million in campus infrastructure over the next seven years, including two new major academic buildings. We recently broke ground on a new, state-of-the-art science complex, and we’re further expanding dining, event and student group spaces across campus. Our momentum is always accelerating – energizing everyone who experiences it.

Key Messages Positioning