Brand Toolkit

Positioning

We Walk the Walk

Many institutions talk opportunity. But success requires more than just talk.

Our positioning is what makes us unique – what makes TU stand out in the crowd. We contribute to the local, regional and global community by shaping a generation of individuals who will become catalysts for positive change and advocates for the greater good.

dancers in front of artwork

Positioning Statement

Full Statement

A lot of institutions talk opportunity. But ensuring students engage, explore, persist and succeed requires more than talk. At TU, we create opportunity where it doesn’t exist. We stay agile to meet the demands of a changing world. We connect students to industry experts in intimate learning environments. We offer a wide scope of challenging and relevant programs. TU never stops creating opportunities – which is why our students are prepared, no matter what.

The Short Version

At TU, we create opportunity where it doesn’t exist. We stay agile to meet the demands of a changing world. We connect students to industry experts in intimate learning environments. TU never stops creating opportunities – which is why our students are prepared, no matter what.

In One Sentence

At TU, we create opportunity where it doesn’t exist – which is why our students are prepared, no matter what.

Pillars Key Messages