Brand Toolkit

University Brand Marks

University Brand Marks

The TU brand mark is modern and timeless, inspired by the bold pattern in Maryland’s state flag.

The university brand marks are rooted in Towson University’s past, and designed for TU’s future. Use these primary, formal marks on all university branded materials.

Horizontal Brand Mark

Horizontal Brand Mark

This version of the brand mark should be used whenever possible for both printed and digital items. The brand mark has been carefully crafted and should be used exactly as seen here. Don’t add, alter or remove any graphic elements, in order to keep the integrity of the mark. Do not create or add additional characters to this mark.

Horizontal Brand Mark

Clearing

To ensure the brand mark is never crowded or overshadowed by other elements, it’s important to adhere to these guidelines. The clearing space on the top, bottom, left and right of the brand mark is % of the height of the “T” in “TOWSON” from the wordmark. No elements or graphics should encroach on the clearing space, so the brand mark stands out wherever it’s used.

Horizontal Brand Mark

Minimum Size

TU’s brand mark should always be readable – we want people to see it. It should never be used smaller than the minimum size shown here – 125 pixels or 7/8” across.

Vertical Brand Mark

Vertical Brand Mark

This is the secondary version of our brand mark. This version of the brand mark can be used if space or composition calls for a more vertical orientation.

The brand mark has been carefully crafted and should be used exactly as seen here; do not add, alter or remove any graphic elements, in order to keep the integrity of the mark. Do not create or add additional characters to this mark.

Vertical Brand Mark

Clearing

To ensure the brand mark is never crowded or overshadowed by other elements, it’s important to adhere to these guidelines. The clearing space on the top, bottom, left and right of the brand mark is 150% of the height of the “T” in “TOWSON” from the wordmark. No elements or graphics should encroach on the clearing space, so the brand mark stands out wherever it’s used.

Vertical Brand Mark

Minimum Size

Our brand mark should always be readable – we want people to see it. It should never be used smaller than the minimum size shown here, 100 pixels or one-half inch across.

Variations

Variations

Both the horizontal and vertical brand marks have multiple color variations. The full color brand marks shown here are preferred in all print and digital applications. The one-color black and white marks should only be used for projects or publications requiring a black and white logo.

Partnership or Sponsorship

Partnership or Sponsorship

TU’s brand mark is often shown as one of several different logos. For example, when Towson University is sponsoring an event with other organizations, TU’s brand mark might be paired with the other organization’s mark. When pairing the university brand mark with brand marks from other entities, be sure to separate the brand marks with thin lines. Use the size of the marks to denote whether TU is an equal partner, or primary sponsor with other organizations playing a supporting role.

Brand Mark Signatures Brand Mark Dos and Don'ts