Color

Black, Gold and Iconic

There are six distinct shades that are proudly TU.

Color helps communicate our character. The university’s historic black and gold hues are complemented with crisp white, deeper gold and soft shades of gray. Below are precise mixes and matches that are distinctly TU.

Palette

Gold

PMS 1235 C

PMS 116 U

CMYK 00 26 100 00

rgb 255 187 00

hex FFBB00

ra 2464 Nectar

madiera 915S-1137 Orange Gold

avery vinyl A6180-O Dark Yellow

avery vinyl 180C-25 / 7725-25 Sunflower

Graphite

PMS 447 C

PMS 419 U

CMYK 30 25 30 80

rgb 60 60 60

hex 3C3C3C

ra 2565 Aged Charcoal

madiera 1131 Espresso

avery vinyl A6070-O Battleship Gray

avery vinyl 180C-41 / 7725-41 Dark Gray

White

CMYK 0 0 0 0

rgb 255 255 255

hex FFFFFF

ra 2297 Snow White

madiera 1003 Creme White

avery vinyl A4001-O White

avery vinyl 180C-10 / 7725-10 White

Old (Line) Gold

PMS 1245 C

PMS 110 U

CMYK 00 35 100 15

rgb 204 193 00

hex cc9900

ra 2201 Old Gold

madiera 1225 Liquid Gold

avery vinyl A6250-O Imitation Gold

avery vinyl 7725-105 Harvest Gold

Black

PMS Black 3 C

PMS Black 3 U

CMYK 60 45 70 90

rgb 33 33 00

hex 151500

ra 2296 Black

madiera 1007 Amber Black

avery vinyl A4090-O Black

avery vinyl 180C-10 / 7725-10 Black

Glen Mist

PMS Cool Gray 1 C

PMS Cool Gray 1 U

CMYK 0 0 0 17

rgb 210 210 210

hex dddddd

ra 2483 Cloud

madiera 1118 Overcast Gray

avery vinyl A5827-O Fog

avery vinyl 7725-11 Pearl Gray

Graphic Elements Typography