Brand Toolkit

Color

Black, Gold and Iconic

There are six distinct shades that are proudly TU.

Color helps communicate our character. The university’s historic black and gold hues are complemented with crisp white, deeper gold and soft shades of gray. Below are precise mixes and matches that are distinctly TU.

Pantone color book

Palette

Gold

Gold

PMS 1235 C
PMS 116 U
CMYK 00 26 100 00
rgb 255 187 00
hex FFBB00
ra 2464 Nectar
madiera 915S-1137 Orange Gold
avery vinyl A6180-O Dark Yellow
avery vinyl 180C-25 / 7725-25 Sunflower

Graphite

Graphite

PMS 447 C
PMS 419 U
CMYK 30 25 30 80
rgb 60 60 60
hex 3C3C3C
ra 2565 Aged Charcoal
madiera 1131 Espresso
avery vinyl A6070-O Battleship Gray
avery vinyl 180C-41 / 7725-41 Dark Gray

White

White

CMYK 0 0 0 0
rgb 255 255 255
hex FFFFFF
ra 2297 Snow White
madiera 1003 Creme White
avery vinyl A4001-O White
avery vinyl 180C-10 / 7725-10 White

Old (Line) Gold

Old (Line) Gold

PMS 1245 C
PMS 110 U
CMYK 00 35 100 15
rgb 204 193 00
hex cc9900
ra 2201 Old Gold
madiera 1225 Liquid Gold
avery vinyl A6250-O Imitation Gold
avery vinyl 7725-105 Harvest Gold

Black

Black

PMS Black 3 C
PMS Black 3 U
CMYK 60 45 70 90
rgb 33 33 00
hex 151500
ra 2296 Black
madiera 1007 Amber Black
avery vinyl A4090-O Black
avery vinyl 180C-10 / 7725-10 Black

Glen Mist

Glen Mist

PMS Cool Gray 1 C
PMS Cool Gray 1 U
CMYK 0 0 0 17
rgb 210 210 210
hex dddddd
ra 2483 Cloud
madiera 1118 Overcast Gray
avery vinyl A5827-O Fog
avery vinyl 7725-11 Pearl Gray
Graphic Elements Typography